The art of persuasion: 5 strategies for effective communication

Here's how to make public speaking more influential and memorable

Neuroscience has shown that effective and persuasive communication does not depend only on what you say, but also on how the brain processes information.

When you activate the emotional space of the right brain (which we will call the Sage here), you connect with empathy, understanding, and clarity.

This mode allows you to connect more deeply with others, making your messages more convincing and influential.

The findings of neuroscience can be used to achieve your communication goals.

By unlocking the potential of the Sage (located in the right hemisphere and the prefrontal cortex) you fully harness the power of your brain to communicate, inform, or persuade others.

Here are five strategies to increase your influence